The Bicycle Boutique: a Prognosis of the Future?
Bicycle shops in the US can be divided into several categories. Typical local bike shops sell a wide range of bicycles, from road, to mountain, to utility bikes and beyond. Then there are the specialised bike shops that stock only a specific kind of bicycle - for example, European city bikes. There are also the community co-op bike shops and the used bike shops. And finally, there are the bicycle boutiques.
Ride Studio Cafe in Lexington, and I have stopped by a couple of times when cycling through the area.
Seven Cycles that are built right here in Watertown, MA.
There is also apparel by Rapha and Campagnolo, as well as a variety of chamois creams and embrocation lotions.
Ride Studio Cafe has been a frequent topic of conversation among local bicycle enthusiasts, with speculations regarding its long-term feasibility. Is the population of Lexington and the surrounding towns really so affluent as to keep the boutique afloat with regular purchases of Seven bicycles and Rapha gear? And while the affordable Public bikes are a good way to diversify, is it enough? If the answer to all of that is "yes", I think it is a fantastic sign of changing priorities among the segment of population with disposable income. Interestingly, the worse the economy is doing, the more of such boutiques are opening up. Could that indicate that more affluent suburban residents are choosing to purchase a silver Seven instead of the usual silver Lexus?